www.sextoys.co.uk have been awarded title of ‘Best Online Retailer of the Year’ by the readers of ETO, the UK Adult trade magazine.

The website beat off stiff competition to win the prestigious title and are delighted to be recognised as the very best in their field.

“I’m extremely proud to have received this award, says Dean Farebrother, MD. We are constantly working hard to give our customers the ultimate shopping experience available and it’s fantastic to be recognised by our peers and rewarded for all our efforts.”

www.sextoys.co.uk was formed three years ago with the idea of giving consumers a ‘one stop’ place to shop for sex toys without the embarrassment of walking into a sex shop. It was also to ditch the cheap, sleazy image that sex shops had at the time to create a place that men and women alike could shop comfortably

Today, www.sextoys.co.uk holds over 2,500 products, has distribution deals with the biggest manufacturers in the industry, has unbeatable service levels and a massive customer base.